Tuesday, January 29, 2008

Florida effects

At first glance... Hillary wins, but stays within expectations, so no headlines there. By and large the media isn't buying the "FL matters" dialog and are giving banner-line coverage to McCain's close win.

McCain's win solidifies his front-runner status and leaves him a step from being crowned. I'll be curious to see if there is more dialog about electability/beating McCain in the next couple weeks. I think this is an issue that Hillary loses on, so I'm guessing she'll try to steer away from it. If Obama engages her in a who-will-beat-McCain-athon the coverage will inevitably rehash her high negatives, weakness with Independents and ability to rile up the Republican base. Meanwhile it will give coverage to Obama's strength with Independents and ability to turn out new voters.

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